Erika Lécz

Experience & Service Designer

I design digital products with the logic of an analyst, the instincts of a designer, and an eye for what happens outside the screen.

Service & Product Designer with a background in economics, engineering, and finance. I help complex systems make sense to the people using them.

My Story

How I became a designer

My path started with economics and accounting — which gave me a working understanding of financial logic that became foundational for everything that followed. Then a technical management degree, where I got close to industrial processes and systems thinking. Along the way, I worked in finance and marketing before discovering that what I was always drawn to - making complex things clear and usable - had a name: UX design.

Since 2022, I've been working as an Experience Designer at Works. agency, designing digital products across financial services, banking, insurance, telecoms, energy, and more. I work across the full product lifecycle - from research and strategy through to interaction design and delivery.

What makes my background useful isn't just the breadth of it. It's that I understand the business and operational context behind the products I design. I know what a reconciliation process looks like. I know why compliance shapes certain flows. And I know that a great user experience doesn't stop at the screen - it depends on everything around it.

work method

How I work

01

Start with whym

I look for the question behind the question - what problem actually needs solving, and for whom.

02

Think in systems

The screen is one touchpoint. I consider the full service - operations, support, sales - as part of the design problem.

03

Analytical by default

I bring structure to ambiguity - whether that's a stakeholder workshop, a research synthesis, or a complex user flow.

knowledge

Skills & tools

Design & research

  • UX research
  • Service design
  • Interaction design
  • Usability testing
  • Journey mapping
  • Service blueprinting
  • Workshop facilitation

Industries

  • Financial services
  • Banking
  • Insurance
  • Telecommunication
  • Energy
  • Retail
  • Media

Tools

  • Figma
  • FigJam
  • Miro
  • Jira
  • Notion

Working style

  • Analytical thinking
  • Stakeholder communication
  • Cross-functional collaboration
  • Strategic framing

Experience

Professional experience

2022 – present

Experience Designer

Works. Hungary (design agency)

Designing digital products for clients across financial services, banking, insurance, telecoms, energy, and media. Full lifecycle involvement: research, strategy, UX, interaction design, and delivery.

UX design Service design Research Strategy
Earlier career

Background in finance, marketing, and technical management - informing how I approach design problems with domain depth and systems thinking.

Finance Marketing Műszaki menedzsment

Want to see how I work in practice? [

View my case studies and get in touch.